In a fashion-obsessed society we live today,Guest Posting anything associated with a celebrity brand is sure to make a statement – perfumes are no exception. Regardless of its smell, any Celebrity news – Stay tuned fragrance brand endorsed by a popular movie star, sports person or music artist is adored by millions around the world and sells like hot cakes. So, what makes celebrities endorse a specific brand of perfume or create one on their own? Why do celebrities promote perfumes?

While fans around the world would be wondering why their celebrity idols get involved in creating or promoting a specific brand of fragrance, here is the real story. In a cat-eat-cat competitive glamour industry, where many celebrities struggle to make a name and more importantly, sustain their fame, often a fragrance brand does more wonder than their luck. As a matter of fact, although celebrities do get involved in the making or promotion of a specific brand of scent, they don`t really get too highly involved in it.

Of course, many of them take their long-term career far too more seriously and choose a particular brand of fragrance they can associate their image with. Usually, their association with a specific brand, be it a fragrance or any other fashion accessories, help them promote their own identity as well. Therefore, many celebrities select a specific fragrance that will depict their personality and charisma their fans can revel in.

Believe it or not, a good brand of perfume can bring any celebrity a plethora of positive recognition in the public. On the other side, many scent manufacturing companies approach celebrities to endorse their brand as they sense a lucrative business proposition. If a celebrity`s public image goes up, the brand associated with them is sure to sell well and thus, rake in unexpected profits to the manufacturer. That said, a celebrity as popular as Britney Spears or Sarah Jessica Parker would do a world of good to any fragrance brand they endorse.

Needless to mention, the continuous success of many celebrities with their lucrative endorsement to big fragrance brands has inspired even the lesser celebrities (reality show starts) to jump on the bandwagon of late.